Exciting Consumer Product Research to Power Brand Decisions
CONSUMER RESEARCH & BRAND DEVELOPMENT
SURC is your ultimate, trusted partner in consumer research, igniting the beauty industry across the nation! With consumers evaluating and home testing organic products, SURC is the vibrant hub where opinions come alive, fueled by exhilarating sensory experiences. From tactile, texture, bounce, to hydration, and shine, SURC is passionate about uncovering how every sensory detail influences consumer needs, wants and choices. Our engaging case studies and focus groups provide invaluable insights for product efficacy, brand development, and market positioning— SURC takes the time to hear what consumers want so our partnering brands can give them what they need. Together, we elevate brands and beauty with innovation.
CONSUMER RESEARCH METHODOLOGIES
SURC delivers personalized solutions tailored to the diverse needs of our carefully selected consumer panelist for hair and skin within sensory research. Utilizing the newest in technology, our instruments test for texture porosity, elasticity, hydration, moisture retention, skin softness/dryness, follicle & scalp health, skin types and tactile overall consistency with observatory direction in product improvement. Our focus groups provide real time integral, honest response, and feedback on products that are tested. The undisputed data provides the partnering collaborators with an advantage of finalizing a top product ready for global industry while having consumers eagerly await its arrival.
Our proven approach starts with a deep respect & understanding of our panelists, study objectives, and data applications. The SURC Team, each renowned in their area of expertise, is comprised of top dermatologist, scientists, trichologist, estheticians and cosmetologists, who are thoroghly trained in the sector of consumer trials. With an unwavering commitment to research excellence, we achieve rigorous unmatched data results, with the help of our diverse panelist—let's make waves in beauty research.
4 TYPES OF TESTING
SURC offers the best in quantitative, qualitative, statistical, subjective research led by industry experts from the SURC Team. Through assessments and analyses, we produce top-notch data that our collaborators can trust.
Regarding skin and hair case studies our expert board-certified dermatologists, cosmetologists, and estheticians work together to apply and monitor tested products in real time. Trologists evaluate and record scalp and hair conditions while capturing the overall health of the scalp, hair fibers, and follicles before, during, and after each product application. The SURC Team ensures real-time data delivery with undisputed confirmation of product efficacy.
CONSUMER EVALUATION: Voice your thoughts and ideas to improve tomorrow's next top beauty product. SURC invites the opinions of our consumers. At SURC, we provide an exciting environment where our consumer panelists can freely share their thoughts and feelings, whether in one-on-one chats or group discussions.
We truly believe that the consumer is the star of the show, and your honest feedback is a treasure for the beauty industry, influencing products designed just for you! Our diverse team of experts facilitates and observes our vibrant panel to discover what’s missing in tomorrow’s products, setting new expectations and promoting not just beauty, but true wellness while respecting our planet's resources.
The SURC observation center fosters open discussions that tackle the industry's biggest challenges in product development and marketing. Our open forum allows consumers to be simply put, "unguided" in their candid and intimate discussion about products they trust and what concerns them most about the ingredients in them.
Join us and be a part of something amazing! Become a SURC panelist today! All case study and focus group objectives, possible side effects, treatment options, and health evaluations pertaining to the study are explained in clear and full detail prior to signing consent forms. All panelists are provided the knowledge that at any time before, during, or after the focus groups/case study, they have the right, without prejudice or explanation, to withdraw from the study without prejudice. Our board certified & licensed experts facilitate all case studies placing our consumers in safe, professional care while as ethical evaluation is our top priority.
Consumers and partnering beauty brands can be assured of safe testing, protected top-notch data delivery. SURC, the new beacon of innovation to organic product research, prides itself on safety and compliance for each study. Our compliance officers have a wealth of experience in beauty product research, keeping a secured and encrypted database for all consumer information and confidentiality.
SURC TRAINING CENTER: SURC provides onsite training certification led by our esteemed industry experts in trichology and skincare. We offer advanced training for cosmetologists seeking opportunities to collaborate with beauty moguls in cosmetic research. At SURC, beauty professionals gain essential knowledge for working as experienced cosmetic scientific researchers. Discover how to thrive in a consumer cosmetic research facility while consulting major brands on upcoming products!
WELCOME
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What CONSUMER are saying about SURC...
Melissa, NY
"I have taken part in numerous case studies, occasionally with some hesitation. Nevertheless, SURC truly stands out, featuring nationally and internationally recognized experts who possess extensive knowledge and understanding of my skin and, most importantly, my 4C and beyond hair texture. The facility is stunning and inspires me to engage consumer trials repeatedly. I eagerly anticipate future participation."
Blake, NJ
"After hearing countless horror stories about case studies gone awry, I was thrilled join one that felt safe and promising! I was buzzing with excitement a bit of nerves before arriving, but stepping into the building filled me with an incredible energy. The experts were so welcoming, making me like I was part of something truly extraordinary! There was an exhilarating feeling in that I had a voice in shaping the next big product. With so many subpar products on the market today, it’s comforting to know that places like SURC genuinely care about the quality of ingredients and the health of consumers. My nerves melted away, and I can’t wait to test with them again—they’ve absolutely earned my trust and are exactly what the beauty industry needs!"
Tracey, NJ
I’m thrilled to share my journey as a consumer evaluation panelist in cosmetics, particularly my experience with Soleil Universal Research Center. After investing in ineffective beauty products, I realized the importance of consumer voices in the industry. As someone with Pakistani and Italian heritage, I've sought natural products for diverse backgrounds. At Soleil, I felt relieved to share experiences, and the passionate team of experts is dedicated to creating safe, innovative. I loved the focus group, where we celebrated our cultural and hair differences a welcoming environment. I'm eager for future opportunities!
Contact SURC Today
940 Amboy Avenue / Edison / NJ / 08837
1+(609) 212-9597
facebook: Soleil Universal Research Center
instagram: @Soleiluniversalresearchcenter
CHours:
Sat.-Sun. (CLOSED) /
MON.-FRI. (9AM - 5PM)
(holiday hours may differ)